Thursday, 19th July 2018. 4:56:30pm ET
Interviews (EBM, Electro, Electronica) Interview - [Product]

Get to the Know the band: [Product]

Interviewer: Phill Bruce

Interview Date – 27th October 2011



Hailing from Portland, Oregon US [Product] are a harsh EBM group with a bright future ahead of them.  I got chance to catch up with Michael from [Product] and here is how it went.


GC – Can you tell us a little bit of a background about yourself and where in this beautiful world you are from?

[Product] – I grew up in nightclubs in Hawaii. Some of the weird things about the goth / industrial scene there is that you had a really extreme adaptation of all of the subcultures. You had your two to three super cyber kids, you had your man wearing a skirt sad goth guy, you had the satanist, and of course, the ruffley-shirt-guy. From there I started making really crappy fruityloops mixes and experimenting with different sounds, studying everything, because I'm a huge nerd. That was when I was 14 years old. Since then, I moved back to Portland, Oregon (my hometown), spend thousands of dollars on music school and software and hardware and books, and really developed what [product] is today. It's been a pretty interesting road, but now it's all coming to a point where it's paying off threefold.

GC – And what is the inspiration behind the name [Product]?

[Product] – The name [product] came from when I was working retail in the mall here in Oregon, at Hot Topic actually as a manager, and I was realizing that everyone is really just a [product] of the media, and the trends, and the news. It's a simple statement, but I enjoy it.

GC – At what point in your life did you decide to form your band and why?


[Product] – I've been in bands for a long, long time. Starting with Tool / Marilyn Manson guitar only cover bands, to acoustic talent show rip offs of Nirvana. I really didn't start making electronic music until about 14 or 15, when I started to go to more fetish and goth nights in the area. I was really motivated by the style, and the people I was meeting, and the fact that I could make music, on my computer (nerd), in my underwear and not have to deal with a bunch of other people's schedules to try to practice or what have you. So I guess the real answer is, I formed an industrial band because I was sick of people and wanted to really harness my own talents, and say what I wanted to say instead of having to have it approved by other people in a band. I formed [product] to really push the personal message in my songs. I think that gets lost a lot in this genre. 



GC – Can you remember the name of the first track you ever wrote?


[Product] – The first track I ever wrote, under the name [product], was “Realigned Vision,” which was a pretty emotional piece about a girlfriend up and leaving me to go live in Utah instead. That's really what the whole first demo is about – what it takes to abandon someone without telling them.

GC – How has your music evolved over time?


[Product] – Since the first demo, the music has definitely gotten a lot more technical and layered. I've been through 4 different DAWs, landing finally on Apple Logic, and have studied a lot of the pinnacle bands and drawn from them. Our live show is a lot of fun. We really excel in that area, as opposed to on CD, because it's a very angry, intense show, that you do not often see from industrial acts now days. We draw a lot of punk influence for our live show.

GC– Who besides yourself is in the band and what background are they from?

[Product] – Levi, the live keyboardist, used to be in a band called TV down in California. I met him out at the various club nights here in Portland, and knew that he would definitely make a good addition to the live crew.

GC – What are your musical influences?


[Product] – Right now I'm listening to a lot of Distorted Memory, C-Lekktor, Fractured, and Tactical Sekt. I draw a lot of influence, musically, from Tactical Sekt. His layering is incredible. There is so much going on in the tracks that it's really hard to kind of break it down and analyse it. Which is good.

GC– How would you describe the music you make?


[Product] – Harsh EBM all the way. We sometimes go with TerrorEBM, but I don't really like to be clumped in that “horror” music category, because it's really not about any of that stuff. Harsh Electro Body Music fits best, because it's definitely dance music, and it's definitely harsh.

GC – Where do you see your band in five years and what are your hopes for the future?


[Product] – We're working with a lot of really great bands right now, getting some remixes in and getting everything set for an EP release later in the year. If we keep on the path that we're going now, I can see us being a fairly well known name in the scene throughout the world. We have great hopes to go out of Country here in the next couple of years. I would also like to play the Kinetik festival at least once, with the big boys.


GC – When you started [Product] did you have ideas of what you wanted to do, if so what ideas have you accomplished and what is left to do?


[Product] – I started [product] to really get my own emotions in check, the only way that I knew how at the time. I'm a pretty calm person in real life, but musically – that's where all of the angry, fucked up times come out. At the end of the day, I really make music for me, that I like to listen to, dance to, and feel proud sharing with other people. So the idea from [product] initially was to get my aggression and angst out through music and playing live, and I would say that it definitely works that way to this day.

GC– Is there any place or venue you would like to play at and why?


[Product] – The Kinetik Festival is a big one we're looking to get to eventually, in Canada. I think that Kinetik is really where the biggest aspect of the scene is right now – with regard to the harsher stuff anyway. I think that if we were able to get on that band wagon, we'd really see some great success. Not only that, but they put on a great show for everyone who plays, not just the headliners.

GC– Of all the places you have played which one holds the most memories?

[Product] – We play The Fez Ballroom a lot, in Portland. We opened for a lot of really amazing bands there, so there are definitely some strong memories at that venue. We opened for Android Lust there, last time they came through, and that was a pinnacle moment for me, musically, because I've been listening to Android Lust for a long, long time.

GC– Without giving too much away is there any instrument or program you wouldn’t be without and why?


[Product] – Apple Logic is my main force right now. I really feel comfortable in the way it is laid out and the workflow. I use a lot of Virtual Instruments as well, and some of those are really vital to what I do. What it all comes down to though, is that without my Mac Mini, I would really be shit out of luck. I've made music on PCs before, but it really didn't live up to the quality of sound I was looking for.

GC – OK a little fun, who is your favourite comic or movie superhero?


[Product] – My favourite comic, right now, is V for Vendetta. The movie adaptation was really good for that comic, but they left out a lot of really gnarly stuff. If they would have included everything, the movie would have been like 4 hours long; but I think the book has a lot more sophistication in it that you really miss with the movie.


GC – Are you a gamer, if so what console is your weapon of choice and what is your favourite game?


[Product] – The last (real) console I owned was an Xbox, and that was almost a year ago now. My favourite game, at the time, was BioShock (the first one, not the crappy sequel that was made by an entirely different company.) I currently own a Nintendo Wii, but that is more for the kid. I tried to get in to it, buying some zombie killing games and stuff, but the graphics are just so shitty that I cant make it work for me. I need the high definition stuff. 

GC – If you could hold a dinner party and invite 5 people who would you invite past or present, fact or fiction and why?


[Product] – Oh man. Daniel Myer (Haujobb), because he has a lot of really interesting things to say, and he's super nice. Matt (Caustic), again, a lot of interesting things to say, and he's funny. Derek (Corrosion Records in Portland), because he makes a dinner party, especially if there's a sausage plate involved. Christian (COP International), because he's super nice and I hear has some pretty wise things to say. And lastly my friend Maddi, because she's really good at making people talk to each other about random nerdy stuff (which is really important.)

GC – If you could only ever eat one food for the rest of your life what would you choose?


[Product] – Pizza for sure. I am definitely a Pizza guy. I think that there has only been one kind of pizza that I couldn't eventually like, and that had squid on it. Not a big seafood guy.

GC – Thank you for giving Grave Concerns this interview, is there anything you would like to add?


[Product] – Keep up with [product] on the Official Website, we have a lot of mob ties in the Philippines, so.... yeah... That mean looking guy behind you... He wants you to buy stuff instead of downloading it illegally. He also has a grenade, and that's just messy. 


Thanks again, good luck for the future


Product 3


You can buy [Product’s] music at

Take a Look at [Product] Performing Live in July 2011.

Product Live


[Product] Online:


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